Not everyone is a social media guru so creating a brand presence in clients’ email inboxes is imperative. Email marketing affords you the opportunity to keep your clients informed on what’s going on within your company that may benefit or interest them.
Another aspect of email marketing allows you the opportunity to introduce your employees. It puts faces to names for your customers that may only interact with your team members virtually or on the phone. It is also a great way to pat your employees on the back and let them know their hard work does not go unnoticed. It’s a great way of reminding your employees how much they are appreciated.
Email marketing also gives you the opportunity to target to a specific group of your clients.
- Monthly newsletters
- Press releases
- Internal employee emails
- Generate client email lists